New site. New season. A full digital launch for CeCe’s newest collection.
The Call
BCI Brands was ready to elevate CeCe, their contemporary women’s fashion label, with a full digital launch. They needed their first dedicated eCommerce site—and the visual storytelling to go with it. From web to wardrobe, the goal was to build a modern brand experience that felt as polished and playful as the collection itself.
The Build
The Story Shack led creative and production end-to-end. We designed and developed CeCe’s first brand site, then concepted and produced a vibrant spring campaign in Brooklyn. From campaign videos to editorial and e-commerce photography, we delivered a full suite of assets to power the launch across web, social, and paid.
The Breakthrough
The new site provided CeCe a direct and elevated way to connect with customers—and the campaign defined a fresh visual language for the brand. A milestone in CeCe’s growth and a strong foundation for seasons to come.
