Scaling performance marketing creative with a bespoke team of conversion experts.
The Call
Culligan needed a custom pod with deep performance marketing experience to power a fast-turn paid campaign across video and design. With shifting scopes and a short runway, they brought The Story Shack in to lead creative and scale production together with their in-house team—fast and efficiently.
The Build
We assembled a senior squad—designer, copywriter, editor, and project manager—built to plug in seamlessly alongside their internal creative team. Over 3-4 weeks, we delivered 120+ assets in English and German, building templated systems that enabled their marketing org to scale across other regions and languages.
The Breakthrough
A true plug-and-play team and templated resources of assets (built in both Canva and Figma) for more than a dozen countries. Plus, the brand’s best-performing digital campaign to date.
