Transforming revolutionary wearable tech into a human-centered brand built to move.
The Call
Dephy set out to do something bold: redefine mobility. Their breakthrough Sidekick device makes every step lighter, helping people reclaim movement, freedom, and confidence. But to bring such a revolutionary technology to life, they needed more than a product launch. They needed a brand — one that could capture the science, the story, and the human spirit of walking without limits.
The Build
We partnered with Dephy from the ground up, crafting the brand’s strategic foundation, visual identity, and narrative system. Together, we developed the brand manifesto and campaign line Movement, Your Way. We then created a cinematic launch film, designed and developed a custom website to introduce Sidekick, and built a design system flexible enough to scale across product, CG e-commerce, and social channels.
The Breakthrough
The result was a brand and launch that shifted powered wearables from sterile “medical devices” to human-centered tech built for everyday life. Dephy now leads the category with a distinctive identity, a clear mission — “to empower people to move through life with confidence” — and a storytelling platform that connects engineering excellence to the moments that matter most.
