Powering What Moves Us: Highland’s Olympic Partnership Announcement
The Call
Highland Fleets wanted to announce their partnership with the LA28 Olympic Games in a way that captured the spirit of the Olympics while making electrification feel human, relatable, and inspiring. With just a four-week runway, they turned to us to shape not just a message, but a movement.
The Build
We assembled a custom storytelling team to lead strategy, concept, and execution from the ground up. Drawing on Highland’s assets and curated footage, we developed the creative platform Powering What Moves Us. The hero film connected the familiar (yellow school buses) to the extraordinary (the Olympic Games), reframing electrification as a story about health, resilience, and community progress. Alongside the film, we crafted a digital landing page that extended the campaign and positioned Highland as the unseen engine powering schools and global events alike.
The Breakthrough
Launched on time within the condensed four-week schedule, the campaign delivered a cinematic hero film and dedicated landing page that elevated Highland’s vision on one of the world’s biggest stages. By framing fleet electrification as an essential, human-centered innovation, the work elevated Highland’s brand and reinforced their role as the trusted partner powering the movement behind LA28 and beyond.
