Launching new AI-powered tools with a performance-minded creative campaign.
The Call
CoLab, a collaborative design review platform for engineering teams, was launching their newest innovation: ReviewAI, an AI product designed to transform how design feedback gets surfaced and resolved. This marked CoLab’s first foray into paid media—and they needed a partner agency who could not only bring the product to life creatively but also build an efficient content engine tailored to performance.
The Build
From creative strategy to concepting, copywriting, design, animation, and editing, The Story Shack owned the process end-to-end. We developed a clear and engaging campaign that demystified ReviewAI’s capabilities, rooted in real-world workflows and value to engineers. The centerpiece was a launch video designed for social and digital performance, using clean visuals, smart pacing, and a fresh brand voice to introduce the product and its benefits.
The Breakthrough
A milestone moment for CoLab—not just the launch of ReviewAI, but the debut of a new muscle: performance marketing. The campaign introduced their AI innovation to the market with clarity and polish, setting a new bar for future rollouts and driving immediate interest and engagement from their core audience.
